Rank tracker: Do not ignore long-tailed keywords
Maybe you've been doing SEO for many years, you are quite familiar with it. SEO is to use all kinds of methods except paid methods to get your keyword rank well at SERPs. The final goal is to bring quality, potential visitors to your website. Keyword research is one of the most important elements in SEO work. It can decide if your SEO campaign can succeed. Doing such research the wrong way can lead to the result that wrong and unqualified visitors to your sites, and they will not buy.
Differences between main and long-tailed keywords
First of all, the long-tailed keywords are relative to the main ones. Long-tailed keyword has more words than main ones. In general you will find it's more close to a half-completed phrase. People searching for main keywords will see more general results, while people searching for long-tailed keywords will see much more specific, relevant results. Visitors from long-tailed searches know what is offered by you and are more likely to buy.
Why you should pay attention to long-tailed keywords
Let's find out the answer from an example. Alan owns an online company providing information services and lessons about internet business marketing. Now we know Alan's main business is "internet marketing", but if he aims to bring visitors for this search to his site, he will find that visitors have too broad intentions. They're still far away from buying his services. What he really needs is a visitor who is looking for services that can level up his online businesses.
If he aims at the long-tailed phrase "internet business marketing" or more precisely "internet business marketing services", he will find that visitors to his site are more interested in his services, they are more likely to pay for his services.
Long-tailed keywords potentials in SEO
As mentioned in Avoid rank tracker mistake: Main and long-tailed keywords, a common mistake made by many marketers and rank tracker users is: although long-tailed words are more likely to convert to cash, many website owners would just blindly target the main keywords, which are more competitive and hard to succeed. In the end, they may have to give up after much time, energy, and money wasted on it. Leave the low conversion rate of broad keywords behind, it is very hard for a newly built website to rank at the top positions for a keyword that is general and has large search volume.
How to find long-tailed keywords
The long-tailed keywords are powerful and important to your SEO, yet it's easy to find them. You can use many tools to find them. For example, Google's keyword planner is a good one. With such tools, you can input your main keywords, then the tool will show a detailed list of phrases related with the main keyword, including variations, similar or related phrase and so on. You can find the long-tailed words among them. In the full list of phrases, the key is to find a long-tailed keyword that has impressive search volume but with low competition. It's more realistic to rank for lower competitive long-tailed words for a newly built site. And it will convert better for long-tailed words than main ones. As a result you will gain more sales compared to the companies targeting at only large keywords.
Do not ignore long-tailed keywords for rank tracker
As a conclusion, it's worth the time to do keyword research and pick up the higher conversion rate long-tailed keywords, so when tracking your website ranks, make sure also include them in your tracking list, this will result in more sales and better return on investment (RIO). Make sure you read the 6 factors to consider when choosing an SEO rank tracker.
We've tested and picked up the best SERP trackers in market, read the full list and introduction to choose one best suits you.